Yes, The International Institute of Creative Marketing is poised to rescue the $1 Billion Digital Marketing Industry in India!
That sounds strange, doesn't it? But, if you would just consider the changing trends and mediums of Marketing you are all witnessing these days, you would get the picture. The world now demands a different breed of marketing professionals. Marketing principles taught in colleges are based on ancient practices. In today’s world investment and activity in digital marketing is growing at an accelerating rate.
Digital media, such as the internet, email, mobile marketing, and digital TV and radio, now play an increasing role in both tactical initiatives and as a key component within fully integrated, multi-channel campaigns. The industry has already grown to $1 Billion in the last 3 years and expected to continue its upward trend.
No marketing budget, plan or strategy is now considered complete unless it includes a digital component. As a result, today organisations need marketers who truly understand digital marketing technologies, applications and techniques. They need people who know exactly what is possible, achievable, affordable and effective within digital marketing. They need people who can plan and direct online campaigns, execute them cost-effectively, and integrate them with their traditional marketing activities.
That’s where the IICM comes to the rescue.
The International Institute of Creative Mark
Marketing students, executives and managers considering to update or improve their skills are being invited to free counselling with the IICM's Director, Rachna Gupta, in Mumbai and New Delhi next month. Rachna says, "The dramatic growth of direct marketing and e-commerce in India and Asia has created an unparalleled skills gap. No one is better placed than the IICM to meet the direct marketing training requirements in these markets, making this a really exciting time for us."
She adds "The IICM Certificate is a must for anyone who wants to get ahead in the digital marketing profession. The course enables you to manage key issues arising across many industry sectors from both a practical and a strategic level."
Professor N.K.Gupta who holds over 25 years of experience in International Trade, Banking & Marketing, says, "I would certainly recommend the IICM Certificate course in Digital Marketing. The techniques and methods it provides have proved invaluable in developing our digital marketing and business practices. The course is very well presented with the emphasis on both the practical and the theoretical."
IICM will deliver the two days intensive Certificate course in Mumbai & New Delhi. This will be followed by self-directed learning, two assignments and one final exam.
The Certificate in Digital Marketing, is a new qualification being launched in India for the first time however realising its potential Leading companies from the Hospitality, Medical, Retail, MNC’s & Luxury Services Industries have already sponsored employees from their companies to attend the course.
For more information on the IICM's activities, visit www.creativemerchants.com/education.html
Call IICM, on 022 65279429 / 9819258570
e-mail: info@creativemerchants.com
About the IICM
The International Institute of Creative Marketing is recognised as the fastest-growing marketing institute in India and founded by Creative Merchants, one of the worlds leading Digital Marketing Company for the professional development of creative practices in direct, data and digital marketing.
It sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.
The IICM is at the leading edge of one-to one marketing and is dedicated to keeping the marketing profession abreast of creativity from around the world, new technology, new media and the latest business practice. Find further information on the IICM by visiting www.creativemerchants.com
Address: No.1, Akashdeep bldg, Sodawala lane, near prabhodhan Thakaray Hall,Borivali (W) Mumbai- 92
